Nov 15, 2024
A recent EY study of 23,000 global consumers found that most people still want to buy things in-store vs. online. Why? More than two-thirds of customers wanted expert advice when purchasing high-value items, while 3 in 5 consumers wanted to see and touch items before buying them. With that said, studies like this reflect what buyers want today. As Gen Z gains more purchasing power, we’ll see even more blurring of the lines between in-store and online shopping (and many times, customers will shop on their phones while in-store). The key takeaway? Don’t make consumers choose between in-store and online experiences. Give them the best of both worlds. Let’s look at some of today’s biggest channel-bending trends, and how the average retailer can keep up.
