Nov 15, 2024
When we talk to manufacturers about how (or whether) they sell online, we often hear something like this: We know we need to offer better online shopping experiences if we’re going to improve conversions and revenue and grow our business. But our products are complex, our requirements are rigorous, and our budget isn’t endless. We’re not sure if a commerce solution is capable of supporting our needs. You just have more to consider when a single sprocket fits 27 different models of a bulldozer, or when you need personalized pricing for B2B buyers, or when launching your industry’s first D2C site means supporting a custom-configured purchasing experience. Fortunately, you don’t have to choose between a rigid, ineffective, out-of-the-box commerce platform or a costly, custom, homegrown solution when you’re seeking manufacturing eCommerce success. Learn about why manufacturing eCommerce expectations are rising and the benefits manufacturers yield when they offer a strong online shopping experience. You’ll also get four eCommerce tips for manufacturers, and learn how leading manufacturers upleveled their commerce by using Elastic Path Composable Commerce.
